Email & SMS Marketing
Every key date got its own campaign look, Halloween through New Year.
What each subscriber got depended on how long they'd known the brand: a product 101 for the newest, the in-depth product line introduction for the longest-engaged.
A series of deadline-driven emails moved wavering customers to buy. Most of the sale's revenue came at the deadline.
This project ran on tight collaboration: strategy set the direction, creative gave it shape, and media and store operations carried it live. From Sep 2025 to Dec 2025, I worked on 80+ emails, plus the storefront and paid media visuals.
Each send came back with numbers, and those numbers shaped the next one. That loop of designing, reading, adjusting became the real skill I took from this project: how to find out what works, not just guess at it.
With 9+ years of experience ranging from marketing to motion graphics, I know the industry out.
Whether you have a project in mind or a question you’re burning to ask, fire away!
Client: Mediheal US (K-beauty D2C) · Agency: BAZZAAL · My role: Graphic Designer — Email Creative.
"Team Result" reflects BAZZAAL's overall outcome; my scope was email creative. Strategy, segmentation, SMS, and Meta operations are handled by other team members.
Revenue / orders / discounts: Shopify. Click / open rates: Klaviyo sends. Account average CTR (0.45%): Klaviyo 30-day benchmark.
December figures are partial (Dec 1–29). Campaign count (80) covers Sep–Dec 2025 sends. Meta metrics are from weekly reporting (Oct 13–Nov 30); media buying and targeting are handled separately.